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Banshees the Game
Cogs & Marvel [brand experience]
Role: Creative Director
Executive Creative Director: Theo Fanning
Animator/Motion Designer: Lucas Garcia
Lead Designer: Jose Quintana
Illustrator: Rosie O’Connor
Sound Designer/Composer: Greg Schram
Promo Art Designer: Clara Dudley
Programming: Propeller
St Patrick’s Day 2023 landed at something of an auspicious moment for Irish culture on the international stage. The Academy Awards, scheduled just four days prior to our national holiday, represented an unprecedented acknowledgement of Irish talent. A record 14 nominees hailed from our island, including a quarter of all of the acting nominees. As noted director and Star Trek-ruiner JJ Abrams put it, “seven million people on that island, and all of them are nominated.”
When I was asked to come up with an attention-grabbing marketing offering to celebrate St Patrick’s day, I felt there was an opportunity to capitalise on a unique cultural moment, generate some buzz for an Irish agency, and most importantly, ensure that the craic remained mighty.
![Banshees_CaseStudy_AssetProd_Template_ImgBlock1_Square2.jpg](https://images.squarespace-cdn.com/content/v1/642c8a7ad2f6cb0aa8af8040/997b5f93-fb79-46f3-b96c-5e6d83f7f87c/Banshees_CaseStudy_AssetProd_Template_ImgBlock1_Square2.jpg)
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![Banshees_CaseStudy_AssetProd_Template_ImgBlock1_Square4.jpg](https://images.squarespace-cdn.com/content/v1/642c8a7ad2f6cb0aa8af8040/8153d1d1-fa6c-4f75-987a-9cd48422a39e/Banshees_CaseStudy_AssetProd_Template_ImgBlock1_Square4.jpg)
![Banshees_CaseStudy_AssetProd_Template_ImgBlock1_Square3.jpg](https://images.squarespace-cdn.com/content/v1/642c8a7ad2f6cb0aa8af8040/8e895ddc-fc20-45c6-837c-11d1b299a162/Banshees_CaseStudy_AssetProd_Template_ImgBlock1_Square3.jpg)
![Donkey Front.gif](https://images.squarespace-cdn.com/content/v1/642c8a7ad2f6cb0aa8af8040/5f822315-8267-4910-ac35-1d09254c0e54/Donkey+Front.gif)
![Garda Front.gif](https://images.squarespace-cdn.com/content/v1/642c8a7ad2f6cb0aa8af8040/59566961-33d4-47c5-87e5-79a93173d318/Garda+Front.gif)
![Brendan Front 01.gif](https://images.squarespace-cdn.com/content/v1/642c8a7ad2f6cb0aa8af8040/f3811cb6-b8ce-48e3-ac66-620c8118b2b3/Brendan+Front+01.gif)
![Colin Front 01.gif](https://images.squarespace-cdn.com/content/v1/642c8a7ad2f6cb0aa8af8040/3c75e0b7-d378-49a1-88a6-87a97a726c89/Colin+Front+01.gif)
![Banshee Front 01.gif](https://images.squarespace-cdn.com/content/v1/642c8a7ad2f6cb0aa8af8040/ef0ca7fa-5b1b-4e79-a616-8f1adff6fade/Banshee+Front+01.gif)
![Siobhan Front.gif](https://images.squarespace-cdn.com/content/v1/642c8a7ad2f6cb0aa8af8040/d7d26fd4-1c6e-4e5f-acd7-f500c0a40b7f/Siobhan+Front.gif)
Some might wonder, fairly, if the world really needed a retro video game adaptation of The Banshees of Inisherin, but as an proud exponent of both Irish cinema and retro videogames, it seemed an obvious choice. Leading the project from conception to launch, my team and I reimagined the world of Inisherin from the ground up, designing all the pixel art, motion graphics, and OST from scratch.
I had hoped the game might tickle our native audience, but I did not expect just how much a game about one man’s quest for a quiet pint would resonate with a global audience, with nearly 300 news articles from all over the globe, and 150,000 competing players over the St Patrick’s Day weekend alone.