Creative Director - Jon Hozier-Byrne
Associate Creative Director - Greg Schram
Producer - Leigh Brooks (Firebelly Films)

Ocado Group came to us with the task of producing their first ever public launch, hoping to unveil the next generation of robotics tech for the grocery delivery sector. Moreover, they wanted to shift their brand narrative, and be recognised within the robotics industry as a bleeding-edge pioneer.

Working closely with narrative wizard Greg Shram, we tailored dozens of pieces of video content to evoke an elegantly daring, tech-forward tone, while still feeling in keeping the brand’s identity. We co-ordinated a live broadcast from the top of London’s iconic Leadenhall building, translated live into 13 languages, and offered a global audience a glimpse into Ocado’s game-changing technology and applications.

The results? Amazing press, a sixty point stock bump, and a significant acceleration of the inevitable robot uprising.

For more information, view the Case Study here.