Creative Director - Jon Hozier-Byrne
Associate Creative Director - Luke Page
Animator/Motion Designer - Lucas Garcia
Lead Designer - Jose Quintana
Illustrator - Rosie O’Connor
Sound Designer/Composer - Greg Schram

One of my all time favourite pieces of work, largely due to the strangeness of the concept, and how much it seemed to resonate with an international audience. For St Patrick’s Day 2023, we decided to celebrate our national holiday by playing with perhaps the most impactful Irish cultural export of recent years, appropriating a dark tale of emotional repression, and reimagining at as a bright, chirpy 8-bit game where you just need to avoid ‘Boring Colin.’

This particular reel was put together by the motion design wizards Luke Page and Lucas Garcia, and it tells the story of the entire campaign, starting with severed fingers hidden in Dublin pubs, to a global news story.

For more, check out the case study here.